The Brock Talk

Saturday, February 25, 2012

A New Journey

Florida Thoroughbred Breeders and Owners Association/Florida Equine Publications press release.

Former Texas Thoroughbred Editor, Brock Sheridan of Arlington, Texas will be joining the staff of Florida Equine Publications, Inc. (FEP) in March as the new Editor-In–Chief. Sheridan replaces former longtime editor Michael Compton who left at the end of 2011 in order to pursue a new business opportunity.

In addition to a stint at QuarterWeek magazine as Associate Editor, Sheridan’s career has included managerial experience in track publicity, marketing and racing departments. A graduate from the University of Arizona in Business/Race Track Management, he also has worked in the financial services industry. Sheridan currently authors the leading industry blog The Brock Talk and consults in the various aspects of social media and communications.

“Brock was a very comfortable, while unanimous selection of the entire Executive Committee”, remarked FEP and Florida Thoroughbred Breeders & Owners Assn. (FTBOA) president Phil Matthews who chaired a panel consisting of all officer-directors which then interviewed a number of quality finalists for the position. “In addition to his having previously served as an equine publication editor as well as having some good industry experience, we really liked Brock from a value-added standpoint with his knowledge in the areas of digital communications-particularly the social media.”

“I have long known Brock to be a passionate advocate of the horse breeding and racing industry,” observed FEP and FTBOA CEO Lonny Powell. “We look forward to him getting his arms around our FEP operations while also getting out and introducing himself to our membership and industry. We will be leaning even more heavily upon our editor and the FEP arm of the FTBOA to contribute to the public relations and marketing of our Association, members and horses through aggressive and innovative communications and awareness programs.”

“I am looking forward to joining the FTBOA team and serving the Florida breeders and owners that comprise the Association membership,” Sheridan said. “It is an honor to be chosen by Dr. Matthews and the Executive Committee to continue the excellence that is Florida Equine Publications. I am privileged and excited to further develop the FTBOA and FEP communications and be a part of the Florida thoroughbred breeding and racing industry with its rich tradition and history.”

FEP is a subsidiary of the Florida Thoroughbred Breeders’ and Owners’ Association. The Florida Horse magazine is the flagship publication for the association going to all its members and industry participants with ties to Florida. The Florida Horse helps market the thoroughbred industry in the Sunshine State. Other publications published by FEP include Wire To Wire, Florida’s Daily Racing Digest, Wire To and Horse Capital Digest.


SureBet said...

Congrats - thanks for all your great stories and good luck!

Susie Blackmon said...

Congratulations Brock. They are very lucky to have you.

Natalie Keller Reinert said...

Brock, that's outstanding!! Congratulations!

suebroux said...

Congratulations, Brock! Best of luck in your new gig.